The marketing major prepares students with the marketing skills and business acumen necessary for professional and personal success in today's global business environment.
The curriculum provides a balanced course of study that exposes students to a common body of knowledge and leads them to understand marketing processes and situations, think independently, communicate effectively and appreciate their own and other cultures. Students with a major in marketing will be well-positioned to enter a broad spectrum of marketing positions in private and public corporations, marketing agencies or entrepreneurial endeavors.
