Kennedy-Western University Bachelor of Science Business Administ...

 
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Kennedy-Western University Bachelor of Science Business Administration Marketing

Kennedy-Western University - Bachelor of Science - Business Administration - Marketing

 
Kennedy-Western University
Bachelor of Science
Business Administration
Marketing
 
The area of concentration in Marketing is offered as part of the bachelor level Business Administration program at Kennedy-Western University for the purpose of providing professionals in the business administration field a focus on marketing. Specifically, it provides focus on the concepts of product planning, pricing, promotion, while teaching competitive advantage and interpersonal communication

The Business Administration with emphasis on Marketing student will become equipped with tools such as developing frameworks for strategic marketing plans, persuasion and attitude formation, and sales issues. KWU students enrolled in this program will discover that it draws together various marketing aspects of business administration from economics, psychology, and sociology, to organizational structure, cost containment, and medical informatics.

BUS300: Principles of Marketing
BUS420: International Marketing
MKT120: Consumer Behavior
MKT220: Promotional Strategy
MKT350: Marketing Strategy and Planning
MKT400: Marketing Research: Design and Evaluation
MOT110: Marketing Management in Technology-Based Organizations

The true recognition of any degree comes from its acceptance by the business, professional and academic communities. Many corporations are continually seeking programs that will allow their supervisory, middle and top management personnel to improve and continue their education without sacrificing productivity. Hundreds of corporations have evaluated Kennedy-Western's programs through their personnel and employee relations departments, and have recognized the work toward the degree for advancement, salary increases and entry qualifications for new positions.
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Degree Requirements
Must be at least 23
Must have at least a(n):
Do not have / not pursuing High School diploma
Must have at least:
5 Years or More work experience
State/Province Restrictions Apply
United States

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About this school

 
 
Kennedy-Western University  

Looking for a sound investment opportunity? Furthering your education is the smartest financial decision you can make.

Kennedy-Western University has developed an academic model specifically designed for students with busy professional schedules. The result? In as little as 12 to 18 months, you can earn an industry recognized Bachelor's, Master's or Doctorate level degree—without attending class.

Because Kennedy-Western recognizes the inherent value of work experience, knowledge accrued on the job will be immediately credited towards your degree in addition to previous educational credits.

Discover how Kennedy-Western can benefit you. Search our site to read about the degree programs we offer, learn more about our faculty and alumni, view financing options, or contact an Admission Counselor.

Since 1984, Kennedy-Western University has afforded busy professionals with a convenient and flexible method for earning Bachelor's, Master's and Doctorate level degrees. By leveraging the power of the Internet, Kennedy-Western has refined the academic process and opened up countless opportunities to adult learners. We invite you to browse the site and discover everything Kennedy-Western University has to offer.

The mission of Kennedy-Western University is to contribute to the educational, economic and social advancement of mid-career adults by providing challenging degree programs leading to Bachelor's, Master's and Doctorate level degrees.

The highest priority of Kennedy-Western is our students and the integrity and quality of the academic degree programs that serve them. Our faculty and staff are focused upon and dedicated to innovating new and creative applications for Internet-based learning technology. Kennedy-Western constantly strives to provide a valuable educational experience to our students without compromising the quality and integrity of the academic materials or flexible nature of the degree program model.

The Kennedy-Western University concept is unique in that it provides a bilateral commitment between the adult learner and the mentor, and endeavors to:

· Equip students with a complete body of current theories that are operative in the working environment;
· Strengthen interpersonal skills for productive work with colleagues, competitors, subordinates and supervisors;
· Provide basic analytical tools and the accompanying skills so that problems in the student's working area can be identified, and solutions can be generated;
· Instill a new level of self-confidence and the capability to use past experiences to build upon previous accomplishments rather than ignore them;
· Offer a curriculum which is comparable to that at any traditional university, and;
· Maintain a high level of academic integrity and provide the adult learner with the accessibility, flexibility and convenience.

This unique combination of characteristics distinguishes Kennedy-Western from other academic institutions and shapes its instructional and service degree programs designed to serve the mid-career adult.

Kennedy-Western University is committed to maintaining its diverse student body, faculty and staff. Therefore, we pledge to sustain an environment of mutual support, respect and freedom from bias for all who work and study here. Most importantly, we strive to be an ideal community for our students, faculty and staff. To that end, Kennedy-Western prizes and seeks to foster a purposeful, open, just, disciplined and caring community.

The true recognition of any degree comes from its acceptance by the business, professional and academic communities. Many corporations are continually seeking degree programs that will allow their supervisory, middle and top management personnel to improve and continue their education without sacrificing productivity. Hundreds of corporations have evaluated Kennedy-Western's degree programs through their personnel and employee relations departments, and have recognized the work toward the degree for advancement, salary increases and entry qualifications for new positions.

 

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