Today's business world is moving forward at an incredible speed. Those who don't keep up with the demands of the marketplace are sure to be left behind. As a student within the Peirce Business Administration program, you'll gain the knowledge and skills to maintain a competitive edge. Our Bachelor's degrees and Associate's degrees in Business Administration combine the latest business principles with leading-edge technology. Select a concentration in:
MARKETING
BACHELOR OF SCIENCE PREREQUISITES
MGT 101, ACC 101, FIN 201, MKT 101, ECO101, MGT 210, ACC 102, BIS 101, ECO 102, LAW 103, MAT 102, MAT 109, ENG 101, MKT 201, MKT 202, MKT 203, MKT 204
REQUIRED SUBJECTS (Suggested Course Sequence)
MGT 303-Human Resource Management (Prerequisite: MGT 101)
GEN ED CORE-General Education Core Elective
MAT 210-Business Statistics II (Prerequisite: MAT 109)
SOC SCI CORE
SCI CORE
ENG/COM CORE
MGT 305-Concepts in Leadership (Prerequisite: MGT 210)
MGT 402-Business Ethics (Prerequisite: MGT 303)
HUM/HIS CORE
MKT 401-Marketing Management (Prerequisite: MKT 101)
FIN 401-Financial Analysis (Prerequisite: FIN 201)
MGT 403-Organizational Dynamics (Prerequisite: MGT 210)
MGT 404-Operations Management (Prerequisite: MGT 210, MAT210)
SOC SCI CORE
MKT 301-Marketing Research (Prerequisite: MKT 101)
MKT 305-International Marketing (Prerequisite MKT 101)
CWE 099 (optional)-Pre Co-op Workshops (required if planning Co-op)
MGT 405-Strategic Management (Prerequisite: MGT 210, MGT 303, MGT 402, and MGT 403)
HUM/HIS CORE
MGT 406 KX-Marketing Capstone Project (Prerequisite: MGT 402, MGT 403, MGT 404, MGT 405)
For remaining three credits, choice of:
1. 3-credit Co-op
CWE 306-Cooperative Work Education
OR
2. MKT 303 -Marketing for Hospitality, Travel and Tourism(Prerequisite: MKT101)
* MKT 301 (Formerly MKT 205)
* MKT 303 (Formerly MKT 206)
* MKT 305 (Formerly MKT 207)
CORE REQUIREMENTS:
1 English/Communication course
2 Humanities/History courses
2 Social Science courses
1 Mathematics course
1 Science course
1 General Education Core Elective course
Note: Please consult with your Program Advisor for a list of core curriculum and electives.
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