University of Maryland University College Bachelor of Science Ma...

 
 

University of Maryland University College Bachelor of Science Marketing

University of Maryland University College - Bachelor of Science - Marketing

  
University of Maryland University College - Bachelor of Science - Marketing






University of Maryland University College
Bachelor of Science
Marketing 		 
The marketing major develops well-rounded individuals with the skills required of today's marketing professionals and the business acumen to function in the global business environment. The curriculum provides a balanced course of study that exposes students to a common body of knowledge and leads them to understand marketing processes and situations, think independently, communicate effectively, and appreciate their own and other cultures. Marketing graduates should be well positioned to achieve increasingly higher levels of marketing management in corporations, marketing agencies, or entrepreneurial endeavors.

Objectives

A student who graduates with a major in marketing studies will be able to:

Critically evaluate marketing situations and make informed marketing decisions.

Identify information needs critical to the practice of marketing and articulate questions, gain access to relevant resources, evaluate and organize information sources, and integrate new information into the marketing decision-making process.

Explain the eight universal marketing processes for consumer and organizational markets: (1) environmental scanning and analysis; (2) marketing research and analysis; (3) segmentation, targeting, and positioning; (4) product development and differentiation; (5) valuation and pricing; (6) channel and value-chain management; (7) integrated marketing communication; and (8) relationship building.

Explain the significance of global markets and the application of the eight universal marketing processes to develop global marketing plans.

Trace the historic evolution of the marketing discipline and how marketing has contributed to the political, economic, and legal environments of today's global society.

Develop competency in the technological applications used by the marketing profession to enhance the eight universal marketing processes.

Describe the complex nature of corporate ethics and the social responsibility of organizations in the conduct of marketing activities, as well as the personal responsibility to understand other cultures and negotiate different perspectives.

Examine the benefits and consequences of marketing activities on the physical environment and on the lives of others.

Develop effective written and oral communications consistent with the professional marketing environment.

Develop the leadership skills necessary to function as a senior staff member in a marketing department or marketing agency.
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Degree Requirements
Must be at least 17
Must have at least a(n):
High School Diploma/GED
State/Province Restrictions Apply
United States

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About this school

  
 
University of Maryland University College  

UMUC offered its first distance education courses in 1972. Today, more than 30 percent of our students are enrolled in courses that do not require on-site class attendance. The Internet serves as their link to the university.

UMUC holds the highest honor given in Web education: the Sloan Consortium Award for Excellence in Institution-Wide Asynchronous Learning Network Programming.

Distance education students use state-of-the-art technology to connect to faculty members, coursemates, and advisors. The great advantage of distance education is that it gives students the flexibility to achieve an appropriate balance of work, family, community, and educational commitments.

UMUC's distance courses link students with their faculty member and coursemates online through the World Wide Web (WebTycho). Online courses are asynchronous, which means that students can sign on and participate at times convenient to them.

Online students need to be prepared to interact with their faculty member and coursemates in writing. Strong reading and writing skills in the English language are critical.

Typical elements of online courses include:

asynchronous, frequent student and faculty participation
lectures and assigned readings (from textbooks and online resources)
individual and group assignments (for example, case studies and discussion questions)
individual and group papers
literature analyses (graduate)
use of online library resources
online (graduate) and proctored (undergraduate) quizzes and examinations

UMUC is accredited by the Commission on Higher Education, Middle States Association of Colleges and Schools, 3624 Market Street, Philadelphia, PA 19104, (215)662-5606.
 

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