University of Maryland University College - Graduate School MSM ...

 
 

University of Maryland University College - Graduate School MSM in Public Relations

University of Maryland University College - Graduate School - MSM in Public Relations

  
University of Maryland University College - Graduate School
MSM in Public Relations 		 
The Master of Science in management degree program focuses on theories and skills needed to lead and manage public, private, and nonprofit organizations. The degree program is designed for professionals who, as they assume increasing responsibility within their organizations, recognize the importance of expertise in a particular area with breadth of knowledge across key organizational processes.
Important topics covered within core management areas include: the organization/environment relationship, acquisition and analysis of information, organizational communication, leadership and decision making, financial analysis and resource allocation, and strategy development and implementation. Each specialty area presents the theories and practices needed for the continuing development of individual expertise in an industry and/or professional field. Throughout the curriculum, major emphasis is on the effects of rapid technological and global changes on organizations and managerial processes and the consequent ethical and moral responsibilities of leaders and managers to society at large.

The MS in Management Public Relations Track is designed to meet the needs of both the entry-level employee and the working professional who seeks a more formal grounding in his/her profession. The MSM/Public Relations degree program is a 36-semester hour program. The scope of the public relations track provides students with a solid grounding in public relations theory, legal, and ethical issues confronted by practitioners and the analytic and creative skills necessary to excel in the profession. Each of the courses addresses the impact of the explosion of internet-enabled, networked communications that is forcing change in the manner in which corporations communicate with their varied publics. The capstone experience provides the student with an opportunity to observe and participate in the production and assessment of a public relations campaign, providing the student with the opportunity to analyze the effects of various strategies and practices in the workplace.
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Degree Requirements
Must be at least 17
Must have at least a(n):
3 Year Baccalaureate - Non-U.S.
State/Province Restrictions Apply
United States

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About this school

  
 
University of Maryland University College - Graduate School  

UMUC offered its first distance education courses in 1972. Today, more than 30 percent of our students are enrolled in courses that do not require on-site class attendance. The Internet serves as their link to the university.

UMUC holds the highest honor given in Web education: the Sloan Consortium Award for Excellence in Institution-Wide Asynchronous Learning Network Programming.

Distance education students use state-of-the-art technology to connect to faculty members, coursemates, and advisors. The great advantage of distance education is that it gives students the flexibility to achieve an appropriate balance of work, family, community, and educational commitments.

UMUC's distance courses link students with their faculty member and coursemates online through the World Wide Web (WebTycho). Online courses are asynchronous, which means that students can sign on and participate at times convenient to them.

Online students need to be prepared to interact with their faculty member and coursemates in writing. Strong reading and writing skills in the English language are critical.

Typical elements of online courses include:

asynchronous, frequent student and faculty participation
lectures and assigned readings (from textbooks and online resources)
individual and group assignments (for example, case studies and discussion questions)
individual and group papers
literature analyses (graduate)
use of online library resources
online (graduate) and proctored (undergraduate) quizzes and examinations

UMUC is accredited by the Commission on Higher Education, Middle States Association of Colleges and Schools, 3624 Market Street, Philadelphia, PA 19104, (215)662-5606.
 

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