University of Missouri Master of Arts Journalism Strategic Commu...

 
 


University of Missouri Master of Arts Journalism Strategic Communications

University of Missouri - Master of Arts - Journalism - Strategic Communications

 
University of Missouri
Master of Arts
Journalism
Strategic Communications
 
The world's oldest and best-known journalism school makes a quality professional education accessible to working journalists through its online master's degrees.

degree from the Missouri School of Journalism opens doors of opportunity worldwide. Join an influential group of alumni, including many industry executives, innovators and award winners. Enjoy the benefits of learning from faculty members noted for their accomplishments as practicing journalists as well as for their teaching and research abilities. Gain knowledge from some of the best experts in the business. Exchange ideas with fellow students and build team skills as you interact frequently throughout each course and participate in small-group projects.

If you are a news or advertising professional with at least three years of experience in a journalism field, the Master of Arts in Journalism with an emphasis in either media management or strategic communications may be your ticket to advancement and a promising career. Read on for more information about our exciting degree programs. If you have questions, we'll be glad to answer them and help you through the application process.

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CURRICULUM
Since 1908, the school has trained and educated some of the best minds in journalism--people who have gone on to be leaders in the field. Now journalists everywhere have the opportunity to obtain a master's degree from the University of Missouri-Columbia Journalism School.You may individualize the 36- to 37-semester-credit-hour degree program to your interest in print, broadcast or strategic communication (advertising). Completion time will depend on choice of enrollment, but you may graduate in three years by averaging two courses per semester. Once accepted to the degree program, you may enroll in individual courses.

Online Strategic Communication Model

Program Core (6 credit hours):

JOURN 408: Research Methods (3)
JOURN 446: Media Ethics (3)

Strategic Communication Focus (18 credit hours):

JOURN 403: Principles and Tools in Strategic Communication Planning (3)
JOURN 405: Strategic Communication Research (3)
JOURN 410: Communication in Media Organizations (3)
JOURN 486: Economics and Finance of the Media (3)
JOURN 489: Media Management and Leadership (3)
JOURN 4XX: Audience and Consumer Behavior (3)
This course is under development. Course number will be available at a later date.

Capstone Level (10 credit hours):

Professional Project

JOURN 472: MA Project Seminar (1)
JOURN 478: Area Problem (9)
Thesis
JOURN 474: MA Thesis Seminar (1)
JOURN 490: Research (9)

Total credit hours: 37
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About this school

 
 
University of Missouri  

The University of Missouri-Columbia was founded in 1839 as the first public university west of the Mississippi River, the first state university in Thomas Jefferson's Louisiana Purchase territory.

MU Direct provides courses and certificate/degree programs anytime, anywhere.

-Work from home by taking Internet courses.
-Take condensed, intensive courses that allow students to work swiftly in shorter time spans
-Enroll in semester-long courses available for those who prefer to take more time.

MU Direct offers an outstanding faculty.

University faculty members teach in their areas of expertise for the majority of courses offered. Flexibility in scheduling is a hallmark of the courses and degree programs offered through MU Direct. Instruction time meets the standards set by the North Central Association of Colleges and Schools, and credit is awarded on the semester hour system. Various schools, colleges and departments also are accredited by their respective professional associations and accrediting agencies.

How It Works

All online courses require interaction with other students and faculty. Students are expected to have daily access to Internet and e-mail. The online courses are structured so that they look like a web site with a row of buttons down the side. They are accessible from a computer with an Internet connection, as long as you have your password and user ID, which is given to you before the course starts.

To get to different parts of your course, you click on one of the buttons on the side. The buttons take you to the place where your syllabus is, to your assignments, supplementary materials (like what you would have for lectures in a face-to-face classroom), and to the communications portion, where you can e-mail other students and your instructor and also participate in the threaded discussion board.

The courses run during the regular semester, and are organized on a weekly basis, meaning you usually have a week to complete readings in your textbook or from outside sources, complete and send (by e-mail) any assignments that are due that week, and participate in the discussion board (also called "forum").

A threaded discussion takes the place of what occurs in a classroom, where instructors ask questions or want students to comment on information they are reading or learning about. This is the place where student-to-student and student-teacher interaction takes place. Students read the question and then respond by e-mail. When you submit your response, it is "posted," meaning it is put on the site with your name, along with the time and date you submitted it. Another student can come to the course site many hours or days later and read what you have said. He or she then can respond to your statement or choose to start a new "thread." As you can see, it really helps if you plan to "get into the class" periodically throughout the week so you can keep up with where the discussion is going!

Feedback from our students about online learning:

"This being the fourth online course I have taken, I feel at ease with this delivery method. It allows me to work at it when normally you couldn't. It can be fit into my work schedule, and it allows for flexibility. Time can be spent working rather than driving."

"This course was better than I expected. The class interaction during discussion was excellent."

"I have taken other online courses and have enjoyed them all. Once again, the course not only met my expectations but also exceeded them. Great course!"

"This was my first online course, and I have been pleased as punch with the whole thing. The workload is challenging, but manageable, and the content has been very useful to me. I am eager to sign up for the next semester."