Westwood College Bachelor of Science Business Administration Mar...

 
 

Westwood College Bachelor of Science Business Administration Marketing and Sales

Westwood College - Bachelor of Science - Business Administration - Marketing and Sales

  
Westwood College - Bachelor of Science - Business Administration - Marketing and Sales






Westwood College
Bachelor of Science
Business Administration
Marketing and Sales 		 
The Bachelor of Science in Business Administration with a Concentration in Marketing and Sales equips students with business skills necessary to advance in the field of marketing and sales. In addition, the combination of management and general education courses in the program help students apply skills in general management, critical thinking, logic, communication, and problem solving to workplace challenges. This program also includes critical marketing and sales courses that cover such topics as consumer behavior, marketing research, professional selling, and internet marketing and sales. This degree prepares students for entry-level positions in the field such as marketing specialist, market research analyst, account representative, and customer service specialist.

Program Objectives

Upon successful completion of the program of study, students should be able to:

-Demonstrate an understanding of business principles, financial practices and activities.

-Apply interpersonal skills such as human relations, individual and group behavioral dynamics to standard management practices for motivating people in the workplace.

-Demonstrate the ability to listen, absorb and research information and translate into effective oral and written business communication or action.

-Describe the Human Resource function within a business with regard to recruitment, selection, training & development, discipline, termination and personnel laws.

-Use current IT systems and application to critically and creatively solve business issues.

-Apply statistical and Survey of Research Methodologies to business applications through available technologies.

-Demonstrate an understanding of Management Information Systems by discussing how information is gathered, stored, transmitted and utilized in the decision-making process.

-Effect change within an organization.

-Analyze and apply business and cyber law to business practices.

-Research potential customer base, produce a marketable product and deliver the product to the customer.

Marketing and Sales Objectives:

-Incorporate consumer behavior principles into marketing and sales practices.

-Research and create a Marketing Information System (MkiS) utilizing current technologies.

-Manipulate marketing information through software applications (Excel, Access, PowerPoint) and statistical analysis (SAS, SPSS, or Mini Tab).

-Demonstrate a knowledge of e-commerce and internet marketing and sales.

-Integrate information technology and its application to marketing and sales functions.

-Apply the marketing 5 P's - Product, Public, Price, Place & Promotion - to marketing practices.

-Demonstrate knowledge of and skill in effective sales practices.
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Degree Requirements
Must have at least a(n):
High School Diploma/GED
State/Province Restrictions Apply
United States

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About this school

  
 
Westwood College  

Why Choose Westwood? Here's Why!
The Accelerated Difference

At Westwood you can earn an associate degree in as little as 17 months or a bachelor degree (where offered) in less than three years. This means less time learning a career and more time earning money in your career.

Flexible Enough to Fit Anyone's Life
You may be wondering if you have the time to go back to school. Westwood offers day, night, and online schedules to fit your busy life. No matter how packed your life may be, we'll find a degree program that will fit your schedule. Schedule options may vary by campus and program.

It's Hands-On

At Westwood, you won't only learn the information you'll need to succeed in your new career, you'll learn the hands on skills that sets Westwood graduates apart. You'll work on practical, real-world scenarios that will prepare you for what you'll be doing in your career. You'll learn from practicing professionals in your field.

Credit for Relevant College Work

Understanding the ever changing and pressing demands on adults today, Westwood assists qualifying students with obtaining a quality college degree in a shorter amount of time, by providing tuition credit for courses already taken, paid for, and time spent completing these courses. A Westwood College Admissions Representative can provide further information on "Westwood's Degree Completer Program".

Career Development, Even After Graduation

Even after you've graduated from your program, our Career Development Specialist will still be there for you. Westwood's Career Development Departments, located at each campus, will help you in your quest to find a rewarding career in the field of your choice. Learn more about Career Development Services.

Accreditation

Westwood's campuses are accredited by a variety of agencies.

Update Your Skills with Tuition-Free Alumni Retraining

After graduation Westwood wants to help you keep pace with the ever-changing careers of today and tomorrow. What does this mean? This means you can update your skills any time after graduation by taking classes in the degree program you graduated in, with no additional tuition charge (books, tools, and lab fees may apply). Subject to space availability.

Information for Educators

Educators can attend Westwood classes tuition-free. Simply fill out a Fellowship Program application. All of the details are in our Fellowship brochure, available at any campus or through a Westwood Field Admissions Representative.

Westwood College - Denver North - Online Programs
7350 North Broadway
Denver, CO 80221-3653
Programs not applicable in all states, e.g. TX, MA. Accredited by the Accrediting Commission of Career Schools and Colleges of Technology (ACCSCT).
 

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