The Bachelor of Science in Business program is designed to prepare graduates with the requisite knowledge, skills, and values to effectively apply various business principles and tools in an organizational setting. The BSB entry sequence exposes students to valuable theoretical knowledge and best practices in the areas of management, organizational behavior, research and evaluation, and critical thinking and problem solving. In all BSB program coursework, the curriculum addresses critical business issues in the areas of diversity, globalization, ethics, technology, and e-business.
The Bachelor of Science in Business in Communication (BSB/C) degree program is designed to develop the knowledge and skills for effective communication within the business environment. The communications specialization focuses on the development of professional competencies and values in such areas as public relations, communications theory, communication law and ethics, mass communication, media and advertising, and electronic publishing.
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