Associate degree in Advertising and Marketing Communications at Fashion Institute of Technology

 

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Associate Degree in Advertising and Marketing Communications at Fashion Institute of Technology

Fashion Institute of Technology
Associate degree
Advertising and Marketing Communications

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With so many words, sounds, and images competing for our attention, how do organizations get their message heard? Smart, well planned advertising and marketing communications break through the media overload. From promoting a product to building awareness of a brand or an idea, a great campaign speaks directly to the audience.

FIT’s singular approach to education—blending theory with hands-on experience—immerses you right from the start in learning to create integrated marketing communications that work. You’ll learn skills you can apply across a wide range of industries, from the top Fortune 500 companies to the local boutique.

In this program, you’ll create integrated marketing communication campaigns for advertising, public relations, direct marketing, and sales promotion. Guided by a faculty of practicing professionals, you’ll develop media plans and special events; direct and produce television and radio commercials; and write print ads, press releases, and newspaper and magazine articles. An internship at a top New York company provides industry experience. You’ll graduate with an impressive foundation in marketing communications designed to showcase your talent and help you get the job you want.

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