The advertising design industry is one of the most creative and dynamic in the United States, employing over 284,000 people with annual expenditures of over $200 billion. Advertising agencies, graphic design firms, corporate communications departments, publishing companies, television studios and other design-related operations offer many challenging and rewarding careers as advertising art directors, graphic designers, computer graphics and website designers, illustrators, comic book artists and packaging designers.
New York City, the leading center of advertising design in the United States, with over 2,000 advertising agencies, design studios, publishing and new media companies, offers graduates many possibilities for full-time or freelance employment in the field.
The AAS degree program in art and advertising design provides students with a solid foundation in theory and current practices of the advertising design industry and a core of liberal arts and science courses. Students are offered a broad range of foundation courses — from life drawing, design and color, painting, typography, photography and design studio procedures to advanced courses including computer graphics, advertising, illustration, web design, packaging design and an advertising design internship. The program prepares students for successful entry into the advertising design profession with broad knowledge of the industry, a solid foundation in liberal arts and sciences and a well-rounded portfolio.
In recent years, graduates of the program have been employed by such organizations as JC Penney, ABC-TV, SONY, Saatchi & Saatchi Advertising, Marriot, Book-of-the Month Club,DC Comics, Metropolitan Transit Authority, Simon & Schuster, McGraw-Hill, FCB Advertising, Fairchild Publications, Citicorp, Grey Advertising and many others. Some graduates have opened their own agencies, while others have gone on to earn baccalaureate and graduate degrees in the fields of advertising design, graphic design, fine arts and art education.
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CUNY New York City College of Technology.
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