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Associate degree in Marketing + Marketing Management, General at Lake Michigan College
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Associate Degree in Marketing + Marketing Management, General at Lake Michigan College |
Lake Michigan College
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Lake Michigan College is a Public, 2-year Associate's--Public Rural-serving Medium with 3,740 students in Benton Harbor, MI.
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This school offers the following degree levels:
Certificates/Less-than-1-year Certificate, Certificates/Less-than-2-year Certificate, Associate degree |
| Also, students of this school are eligible for federal aid such as Pell Grants and Direct Loans from the US Department of Education. |
View more details on
Lake Michigan College. |
Mission:
The philosophy of Lake Michigan College, an institution of higher education, is founded on the belief that education is for all who wish to develop their potential. It is fundamental that a community college assist in meeting the educational, career, cultural, wellness and recreational needs of the community it serves. This involves a five-fold obligation:
1. To provide for the educational aspirations, needs and learning expectations of the individual and the community;
2. To provide for the occupational needs and desires of the learner and the community;
3. To provide for the cultural interests and the wellness and recreational needs of the individual, and thus contribute to the development of effective citizens;
4. To provide an assurance of quality in programs and in people;
5. To develop an international perspective that prepares students, and develops employees and community members for a world economy and global citizenship. |
Lake Michigan College
Associate degree
Marketing + Marketing Management, General
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A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
View more details on
Lake Michigan College.
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