Sports and Event Management is a focused business major designed to provide students with opportunities to pursue careers in the areas of sports and event management. Topics studied include: operations, marketing, finance, legal issues, promotion, advertising, and sales, as well as the management sports programs, sports activities, events, and facilities. Graduates from the program will be prepared to seek entry-level positions in the following areas: sports information, facilities management, sporting goods sales, retail sporting goods management, community sports program management, sports marketing, sports administration, event marketing and management, sports and event promotions, corporate sales for sports and events, public relations, fitness and recreation club management, resort and tourism management, non-profit management and many other sports and event-related positions.
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AIB College of Business.
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