Associate degree in Visual Communication & Design Advertising Design at Cuyahoga Community College District

 

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Associate Degree in Visual Communication & Design Advertising Design at Cuyahoga Community College District

Cuyahoga Community College District
Associate degree
Visual Communication & Design
Advertising Design

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-Degree Requirements-
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The advertising design concentration offers qualified students the opportunity to prepare for positions with marketing and advertising agencies, design and corporate art studios, publishers, department stores, service bureaus, and the broadcasting and media communication advertising firms. The Advertising Design curriculum is based on professional standards in building a portfolio preparing the graduates for a variety of full-time or freelance employment in the advertising design field. Emphasis is on advertising design for print and media, studio skills and critical thinking applications. Problem solving and market research concept development projects are explored and applied as they relate to the advertising design professional.

This program is designed to prepare students to demonstrate the following program outcomes:
1. Communicate and connect verbally and in writing to clients, colleagues, and other professionals.
2. Conduct yourself professionally and ethically according to professional standards.
3. Develop team skills including taking and giving constructive criticism, leading and /or following directions.
4. Apply basic production knowledge, including fundamental understanding of page layout, typography, photography, color, and use computer and design software skills to effectively execute all aspects of production – print and/or web.
5. Apply the knowledge of basic business and design concepts, including design history and trends, photography and illustration, basic typography skills, appropriate mediums and business concepts including dealing with vendors, organizational hierarchy and workflow, written and verbal communication skills in order to translate ideas into final art that meets business need.
6. Use applied design skills to develop concepts that solve visual business communication problems and translate one of those ideas into a multimedia campaign.

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