Associate degrees in Marketing + Marketing Management, General: A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
The Management and Marketing Program is designed to prepare students for entry-level management and marketing positions or for management or marketing training programs in retail, wholesale, service and manufacturing companies. A student in this program also receives the well-rounded training necessary to initiate and run his/her own business.
Students who complete this program will receive the Associate in Applied Science in Management and Marketing...
The Marketing Associate in Applied Science Degree is designed primarily for students who seek full-time employment. The Marketing Program at Adirondack Community College is designed to make students aware of the important role of marketing in our present-day economy and to provide knowledge of business practices and procedures. In addition to focusing on the fundamental functions of marketing management, the curriculum offers instruction in such specialized...
Marketing and Retailing is a concentration under the curriculum title of Business Administration. This curriculum is designed to provide students with fundamental skills in marketing and retailing.
Course work includes: marketing, retailing, merchandising, selling, advertising, computer technology and management.
Graduates should qualify for marketing positions within manufacturing, retailing, and service organizations.
The Marketing Management associate degree program prepares students for employment in a variety of positions in today‘s marketing and management fields. The program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain...
The Associate in Applied Science (AAS)degrees range from 64 to 85 credits and include at least 18 semester credits of general education. Students must select courses from at least three goal areas of the MnTC.
This program offers opportunities for ambitious men and women to pursue a career in sales, marketing, and management. Graduates begin at sales level or entry-level mid-management positions. The demand for trained and competent people exceeds...
Marketing
A major of 33 units is required for the associate in
science degree.
COURSE NUMBER TITLE UNITS
Required core courses (27) units):
Bus 101 Introduction to Business 3
Bus 102 Marketing 3
Bus 104 Business Organization and Management 3
Bus 107 Human Relations in Business 3
Bus 110 Business Law: Contracts and Sales 3
Bus 160 Business Communications 3
Bus 302 Essentials of Management 3
Acct 101 Survey of Financial Accounting 3
or...
This business administration curriculum is designed to prepare students for positions in the marketing area of a business organization. Successful completion will equip the student with the necessary knowledge and skills to seek employment in sales and sales management, retailing and other marketing related positions.
The marketing degree program seeks to prepare the student for careers in all aspects of marketing, from the small sole proprietorship to the large corporation. Graduates of this degree program may be able to apply all credits earned toward a Bachelor of Science in Business Administration.
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