Associate degrees in Marketing + Marketing Management, General: A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Arizona Western College
Associate degree
Marketing And Management (AAS) | Arizona Western College |
Program Purpose: Graduates will demonstrate (1) basic knowledge in marketing
and management that will prepare them to obtain an entry-level position within
the field and (2) competency in communication, critical thinking, quantitative
analysis, and technological applications.
Program Description: This program prepares students for immediate job
entry into the career fields of marketing and management. For those students
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