Associate degrees in Marketing + Marketing Management, General: A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Students who desire to complete a two-year degree leading to job preparation
should complete an Associate of Applied Science in Business Technology degree.
Area of study is management/marketing.Students interested in this area of study
should see their advisor for current class schedule.
General Education Core:
ENG 1003 Freshman English I
ENG 1013 Freshman English II
SPCH 1203 Oral Communications
PSY 2013 Introduction...
The Associate of Applied Science in Business Technology degree is also
available through the Department of Business. The option may be pursued
through this degree - marketing/management.
This degree is designed for students who desire a program of study
leading to job preparation for entry into the work force....
The marketing degree program seeks to prepare the student for careers in all aspects of marketing, from the small sole proprietorship to the large corporation. Graduates of this degree program may be able to apply all credits earned toward a Bachelor of Science in Business Administration.
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