Associate degrees in Marketing + Marketing Management, General: A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Marketing
A major of 33 units is required for the associate in
science degree.
COURSE NUMBER TITLE UNITS
Required core courses (27) units):
Bus 101 Introduction to Business 3
Bus 102 Marketing 3
Bus 104 Business Organization and Management 3
Bus 107 Human Relations in Business 3
Bus 110 Business Law: Contracts and Sales 3
Bus 160 Business Communications 3
Bus 302 Essentials of Management 3
Acct 101 Survey of Financial Accounting 3
or...
The Marketing degree provides an opportunity for students to acquire knowledge and training for careers in sales, advertising, and marketing. The competency-based curriculum is designed to prepare students for a variety of positions and to provide basic training for advancement to management positions and for transfer to four-year universities.
The requirements for an associate degree Marketing may be satisfied by completing the certificate program in addition to the associate degree requirements.Except in cases of a prerequisite requirement, it is not required that coursesbe taken in exactly this sequence; they are recommended in this order to facilitate success.
Recommended Plan of Study
First Semester units
BUS 101, Intro. to Business 3
CA 103, Intro, to Microcomputers or
CA 221, Computer...
Career Opportunities: Careers in Marketing Management are largely in wholesale and retail trade and include areas such as advertising, customer service, distribution, market research, personal selling, retailing, and wholesaling. Specific career opportunities include positions in advertising such as account executive, advertising manager, creative staff member, media planning/buyer, and traffic manager; assistant research analyst; booking agent; brand/product...
Curriculum leads to the Associate in Science Degree and/or employment in an entry-level position in the field of marketing.
Required Courses Units
CIS 100 F Intro to Personal Computers 3
MKT 151 F Internet Marketing 2
One course from the following for a total of 3-4 units:
ACCT 001 F Accounting for Small Business 3
ACCT 100BF Financial Accounting Principles 3
ACCT 101AF Financial Accounting 4
One course from the following for a total of 3 units:
...
The marketing degree program seeks to prepare the student for careers in all aspects of marketing, from the small sole proprietorship to the large corporation. Graduates of this degree program may be able to apply all credits earned toward a Bachelor of Science in Business Administration.
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