Associate degrees in Marketing + Marketing Management, General: A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
The Marketing Associate in Applied Science Degree is designed primarily for students who seek full-time employment. The Marketing Program at Adirondack Community College is designed to make students aware of the important role of marketing in our present-day economy and to provide knowledge of business practices and procedures. In addition to focusing on the fundamental functions of marketing management, the curriculum offers instruction in such specialized...
Marketing facilitates the flow of goods and services from producers to consumers. In today‘s marketing driven society, organizations need college graduates with knowledge of marketing functions, including advertising, personal selling, wholesaling, retailing, and marketing research. A Cooperative Work Experience course allows students to gain valuable experience in a supervised setting. Graduates are equipped to assume entry-level positions and to...
The Marketing program is designed for the student interested in dynamic careers in the 21st century. Today‘s marketing student must prepare for tomorrow‘s business opportunities and be educated and sensitive to cultural diversity, environmental concerns, technological changes and ethical issues to facilitate the exchange of goods and services in the global marketplace.
Students in management and sales are introduced to careers in marketing management,...
The marketing degree program seeks to prepare the student for careers in all aspects of marketing, from the small sole proprietorship to the large corporation. Graduates of this degree program may be able to apply all credits earned toward a Bachelor of Science in Business Administration.
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