Associate degrees in Marketing + Marketing Management, General: A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
The purpose of the Social and Behavioral Sciences department is to prepare students in the essential principles of the social and behavioral sciences as they relate to competencies in the technologies in general life skills.
Learning Outcomes
At the completion of the general education components relating to social and behavioral sciences, the student will be able to:
1.Evaluate the basic theoretical constructs and research in the social and...
For students with an interest in meeting people‘s unique needs, marketing is an exciting career choice. Simply, marketing involves identifying products and services that people want and influencing their buying behavior. The marketing curriculum develops a student‘s capability to bring to the marketplace products and services that solve people‘s problems and make them feel good. Students gain understanding and experience in such aspects as market...
The Marketing and E-Business option provides students with a well-rounded education. It includes a strong foundation in marketing and electronic business, highlighting each of the four ?P?s? to provide the knowledge and skills necessary for marketing and e-business management.
The program schedule that follows is designed for full-time students who have completed all prerequisites and who have no college preparatory recommendations. Many individuals,...
Marketing is at the heart of what every business must do to be successful: get and keep customers. Marketing professionals are responsible for knowing how to produce, price, promote, and distribute goods and services. Program graduates enjoy career opportunities in such diverse areas as product management, advertising, market research, public relations, Web-based businesses, customer service and sales.
The marketing degree program seeks to prepare the student for careers in all aspects of marketing, from the small sole proprietorship to the large corporation. Graduates of this degree program may be able to apply all credits earned toward a Bachelor of Science in Business Administration.
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