Associate degrees in Marketing + Marketing Management, General: A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Graduates seek employment in positions with job titles such as management trainee, sales representative, job supervisor, and researcher. Graduates of this program are able to
* utilize accounting information as a management tool in planning and controlling business operations;
* demonstrate knowledge of how to market a product, service or idea;
* relate a basic understanding of business law to various business situations that are encountered;
...
he Marketing Management program designed to prepare you for entry-level positions in sales and distribution in large and small firms.
Marketing management is concerned with moving goods and services from producers to consumers.
Some graduates have transferred to four-year colleges and specialized in advertising, credit management, sales administration or other areas in the marketing field. ...
The marketing degree program seeks to prepare the student for careers in all aspects of marketing, from the small sole proprietorship to the large corporation. Graduates of this degree program may be able to apply all credits earned toward a Bachelor of Science in Business Administration.
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