Associate degrees in Marketing + Marketing Management, General: A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
The Associate in Applied Science degree curriculum with a Major in Marketing is designed primarily for persons who are seeking full-time
employment in merchandising and marketing occupations immediately upon completion of the community college curriculum. Both persons who are seeking their first employment in marketing positions and those who are seeking a promotion may benefit from this curriculum. This program will also transfer to the B.S. in Business...
Purpose: The Business Management – Graphic Imaging Management Specialization is designed for persons who seek employment in graphic imaging management or sales and marketing positions. Both persons who are seeking their first employment in a managerial position and those presently in management who are seeking promotion may benefit from this program.
Occupational Objectives: The following occupational titles represent examples of possible employment...
The marketing degree program seeks to prepare the student for careers in all aspects of marketing, from the small sole proprietorship to the large corporation. Graduates of this degree program may be able to apply all credits earned toward a Bachelor of Science in Business Administration.
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