Associate degrees in Public Relations + Image Management: A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.
Designed for transfer, this option combines communication/mass media courses with liberal arts requirements. Bachelor‘s degree graduates may take such positions as communications specialist, public relations specialist, copywriter for news and media releases, advertising worker, community relations specialist, lobbyist, speech writer and media advisor.
Graduates of this program will be able to:
Evaluate their potential success in public...
The Digital Imaging Technology program focuses on the application of computer technology in the area of digital publishing, preparing the student for employment in the areas of commercial printing, electronic pre-press, multimedia publishing, desktop publishing, or graphic design. A strong background in traditional skills is stressed and strengthened with training in contemporary software and business management techniques. Advanced students serve...
Students completing this Public Relations program option will be prepared to enter entry-level positions in public relations in various fields of business. Public Relations requires a strong sense of ethics, the skill to handle media relations, and the ability to practice a craft that calls for the mix of human behavior skills and communication techniques....
The Public Relations Concentration is designed to explore the varied aspects of the customer/public relations industry. Students focus on written and oral communication skills including interpersonal skills, presentation skills, writing and submitting press releases, media relations, and customer service. This concentration is designed to accommodate both the student wishing to seek employment upon receiving the Associate of Arts degree and the student...
A bachelor's degree in the Public Relations field can prepare you for a career as a corporate public relations officer, an advertising executive, a presentation writer/coach, or as a personal media relations expert.
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