Associate degrees in Public Relations + Image Management: A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.
The Public Relations Concentration is designed to explore the varied aspects of the customer/public relations industry. Students focus on written and oral communication skills including interpersonal skills, presentation skills, writing and submitting press releases, media relations, and customer service. This concentration is designed to accommodate both the student wishing to seek employment upon receiving the Associate of Arts degree and the student...
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UMUC offered its first distance education courses in 1972. Today, more than 30 percent of our students are enrolled in courses that do not require on-site class attendance. The Internet serves as their link to the university.
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As part of the world’s largest evangelical university, Liberty University
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