Bachelor Degree in Advertising and Marketing Communications at Fashion Institute of Technology |
Fashion Institute of Technology
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Fashion Institute of Technology is a Public, 4-year or above Baccalaureate/Associate's Colleges with 9,938 students in New York, NY.
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This school offers the following degree levels:
Certificates/Less-than-1-year Certificate, Associate degree, Bachelor degree, Masters degree |
| Also, students of this school are eligible for federal aid such as Pell Grants and Direct Loans from the US Department of Education. |
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Fashion Institute of Technology. |
Mission: The Fashion Institute of Technology prepares students for professional excellence in design, fashion, and business by providing the premier educational experience that fosters creativity, career focus, and a global perspective. |
Fashion Institute of Technology Bachelor degree Advertising and Marketing Communications
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With so many words, sounds, and images competing for our attention, how do organizations get their message heard? Smart, well planned advertising and marketing communications break through the media overload. From promoting a product to building awareness of a brand or an idea, a great campaign speaks directly to the audience.
FIT’s singular approach to education—blending theory with hands-on experience—immerses you right from the start in learning to create integrated marketing communications that work. You’ll learn skills you can apply across a wide range of industries, from the top Fortune 500 companies to the local boutique.
In this program, you’ll create integrated marketing communication campaigns for advertising, public relations, direct marketing, and sales promotion. Guided by a faculty of practicing professionals, you’ll develop media plans and special events; direct and produce television and radio commercials; and write print ads, press releases, and newspaper and magazine articles. An internship at a top New York company provides industry experience. You’ll graduate with an impressive foundation in marketing communications designed to showcase your talent and help you get the job you want.
In this program, you'll:
get hands-on experience through an internship at a leading advertising or PR agency, media company, or fashion firm. Students have interned at BBDO, Deutsch, ABC, Barneys New York, Calvin Klein, and Gucci, among many other firms.
participate in national competitions sponsored by industry and trade organizations, such as the American Advertising Federation (AAF).
enhance your studies with extracurricular activities in industry-related organizations such as the Ad Group and the Public Relations Student Society of America.
View more details on
Fashion Institute of Technology.
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