Bachelor degree in Apparel and Merchandising Merchandising at Colorado State University

 

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Bachelor Degree in Apparel and Merchandising Merchandising at Colorado State University

Colorado State University
Bachelor degree
Apparel and Merchandising
Merchandising

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-Degree Requirements-
The apparel and merchandising program emphasizes the study of product design and development; promotion, distribution, and retailing; and consumer behavior in the global environment, while fostering cultural awareness and a commitment to social responsibility. There is a concentration in the major: merchandising.

Learning Outcomes

Students will demonstrate:

  • An ability to integrate and apply experience, knowledge, critical thinking skills, and technology to market research; product forecasting, apparel design and development (i.e., sketching, draping, pattern drafting, marker making, constructing, and utilizing computer-aided design software), sourcing, production, evaluation, marketing, buying, and retailing of apparel and textile products in a global environment, while demonstrating responsiveness to diverse consumer needs and preferences;
  • An ability to apply understanding of cultural, historic, and socio-psychological aspects of dress to the design and merchandising of apparel and an ability to apply knowledge of textile science (i.e., fiber and textile properties, processes, and performance) to the evaluation of apparel and textile products;
  • Comprehensive knowledge of global industry practices and policies as well as the ability to analyze and discuss economic, legal, political, social, and technological developments or situations that may impact the industry; and
  • Preparedness for participation in an internship experience that requires integration and application of discipline knowledge and emphasizes professionalism, including the refinement of communication, critical thinking, problem-solving, organization, time management, and teamwork skills.

    Students majoring in apparel and merchandising are strongly encouraged to complete an internship. Placement with businesses and organizations in national and international settings are intended to facilitate depth and integration of knowledge in the study of apparel and merchandising and to enhance students’ professional development and career opportunities. Students with a 2.500 GPA are eligible for internships.

    Potential Occupations

    Some examples of careers for apparel design and production concentration graduates include, but are not limited to: manufacturer’s representative; sales representative; production manager; manufacturer’s agent; inventory controller; apparel designer; textile designer; pattern maker; customer service representative; advertiser; fashion illustrator; costing engineer; technical services; testing and development; government or private researcher; and computer-aided design (CAD) manager.

    Some examples of careers for merchandising concentration graduates include, but are not limited to: product or brand merchandise manager, merchandise buyer, retail analyst, retail manager, retail technology specialist, resident buying office administrator, sales representative, inventory or quality control agent, sourcing agent, import/export specialist, consumer or market researcher, trend analyst, advertiser, public relations specialist, fashion journalist, and visual merchandiser.

    Merchandising Concentration

    The merchandising concentration offers study in research and development, procurement, marketing, and retailing of consumer goods that emphasizes meeting consumers’ needs and preferences by delivering the right product, at the right price, at the right place, and at the right time.

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