Bachelor degree in Business Administration Marketing at California State University - Dominguez Hills

 

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Bachelor Degree in Business Administration Marketing at California State University - Dominguez Hills

California State University - Dominguez Hills
Bachelor degree
Business Administration
Marketing

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-Degree Requirements-
School Location
Each student interested in the Marketing Concentration must select one of the tracks listed below.
A. Track 1: Marketing Management Emphasis
1. Required Courses (9 units)
MKT 355. Consumer Behavior (3)
MKT 454. Marketing Research (3)
MKT 459. Seminar in Marketing Management (3)

2. Select five courses from the following (15 units):
MKT 351. Sales Management and Sales Techniques (3)
MKT 352. Advertising and Promotion Management (3)
MKT 353. Retail Marketing Management (3)
MKT 358. International Marketing (3)
MKT 450. Internet Marketing (3)
MKT 451. Trade Show and Event Marketing (3)
MKT 452. Sports and Entertainment Marketing (3)
MKT 495. Special Topics in Marketing (3)
OMG 430. Supply Chain Management (3)

B. Track 2: Advertising Emphasis
1. Required Courses (15 units)
MKT 352. Advertising and Promotion Management (3)
MKT 355. Consumer Behavior (3)
MKT 454. Marketing Research (3)
MKT 459. Seminar in Marketing Management (3)
COM 344. Advertising Media Analysis (3)

2. Select three courses from the following (9 units):
MKT 450. Internet Marketing (3)
MKT 452. Sports and Entertainment Marketing (3)
MKT 495. Special Topics in Marketing (3)
COM 365. Introduction to Public Relations (3)
COM 342. Advertising Copywriting (3)

NOTE: MKT 495 may be taken twice with different topics.

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