Bachelor Degree in Business Administration Marketing at California State University - Sacramento |
California State University - Sacramento
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California State University - Sacramento is a Public, 4-year or above Master's Colleges and Universities (larger programs) with 28,829 students in Sacramento, CA.
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This school offers the following degree levels:
Bachelor degree, Masters degree |
| Also, students of this school are eligible for federal aid such as Pell Grants and Direct Loans from the US Department of Education. |
View more details on
California State University - Sacramento. |
California State University - Sacramento
Bachelor degree
Business Administration
Marketing
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The Marketing concentration emphasizes the conceptual understanding and development of professional skills essential to marketing-oriented careers in such fields as e-commerce, advertising, public relations, product and service management, retail management, international marketing, marketing research, and sales management. Consideration is given to the roles of marketing in a global economy, in our society, and within both profit and not-for-profit organizations. The study of marketing includes human behavior, communication, entrepreneurship, problem solving, technological innovation, ethics, and environmentalism. For nonbusiness majors, the study of marketing provides a perspective of how organizations can satisfy the needs of their constituencies.
View more details on
California State University - Sacramento.
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