Bachelor Degree in Business Administration Marketing at Drexel University |
Drexel University
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Drexel University is a Private not-for-profit, 4-year or above Research Universities (high research activity) with 20,682 students in Philadelphia, PA.
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This school offers the following degree levels:
Certificates/Less-than-2-year Certificate, Associate degree, Bachelor degree, Certificates/Postbaccalaureate Certificate, Masters degree, Certificates/Post-Master's Certificate, Doctor's degree, First-Professional degree |
| Also, students of this school are eligible for federal aid such as Pell Grants and Direct Loans from the US Department of Education. |
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Drexel University. |
Drexel University
Bachelor degree
Business Administration
Marketing
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Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, and implement methods of distribution so that customers receive products and services where and when they want them. Perhaps the most basic marketing skill is to be able to see your own organization’s activities from the customer’s
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A concentration in marketing prepares students for the many opportunities that exist in product and brand management, marketing research, advertising, retailing, channel management, logistics and physical distribution, professional personal selling and sales management, purchasing, wholesaling, marketing planning and analysis, public relations, marketing entrepreneurship, and new-product development. In combination with the commerce and engineering curriculum, this concentration prepares students to fill marketing positions that require a technical background.
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Drexel University.
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