Bachelor Degree in Communication Advertising at Boston College |
Boston College
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Boston College is a Private not-for-profit, 4-year or above Research Universities (high research activity) with 14,621 students in Chestnut Hill, MA.
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This school offers the following degree levels:
Bachelor degree, Masters degree, Certificates/Post-Master's Certificate, Doctor's degree, First-Professional degree |
| Also, students of this school are eligible for federal aid such as Pell Grants and Direct Loans from the US Department of Education. |
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Boston College. |
Boston College
Bachelor degree
Communication
Advertising
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The Department of Communication offers three electives focused on Advertising: CO235 Advertising, CO310 Advertising Campaign Planning, and CO401 Visual Design.
CO235 Advertising
This course is designed as an overview of the advertising industry which covers topics from marketing strategies to the group development of an advertising campaign. You will learn about the different economic and social roles played by advertising and explore the kinds of critical and analytical decision making that underlie specific advertising campaigns.
CO310 Advertising Campaign Planning
Utilizing integrated marketing communication principles, students will prepare an advertising campaign for the American Advertising Federation's national competition. The course will augment students' abilities to coordinate, strategize, and execute a final campaign through collaborative critical analysis and creative structuring. Students interested must receive approval from the instructor and have completed CO235.
CO401 Visual Design
This course is meant to be a practical application of study in visual communication theory and replaces and expands on materials previously included under Ad Copy and Layout. Content focuses on basic communication principles of visual design from winning ad campaigns to Feng Shui, with an emphasis on effective construction of images, the impact of color, line vectors, space, and balance. Assignments involve execution of layouts in advertising (newspaper, magazine, web page), public relations (image, integrated marketing communications) and personal and public environmental design.
These courses are designed to foster a sense of professionalism and visual ethics, to utilize your broad liberal arts and communication background in a new way, to give you a degree of command in visual language and to raise your critical awareness of advertising strategies and techniques.
Those who wish to continue to build creative skills and to develop the creative ad portfolio necessary for the position of art director should know that further study will be necessary to compete with Graphic Arts majors in the field. (In agencies, recent graduates often work in Media or Account Services while taking creative graphic design and commercial art courses at night.) They must also become proficient in such professional computer software as Adobe Illustrator, Quark Xpress, and Adobe Photoshop.
Students interested in becoming creative copywriters must develop impeccable grammar and writing mechanics; master material covered in such texts as Strunk and White's Elements of Style and MLA's Line By Line, and work to develop a smooth, concise, genial writing style appropriate to advertising copy.
Students who wish to work within marketing departments or as account managers within agencies might opt to take various electives in the School of Management, or even cross-register for courses at other universities.
All students interested in a career in Advertising should take advantage of all internship opportunities available to them and begin to develop a collection of materials for inclusion in a professional portfolio before graduation.
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Boston College.
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