The objective of the advertising concentration is to prepare students for entry-level positions in one or more of the four basic advertising activities: creative (copy, layout design), media planning and buying, research, and management. Students are provided with knowledge and skills needed for work with an advertiser, advertising agency, the print and broadcast media, or support service industry.
Communications 350 Principles of Advertising (3)
Communications 351 Writing for the Advertising Industry (3)
Communications 352 Advertising Media (3)
Communications 353 Advertising Creative Strategy and Execution I (3)
Communications 451A, B or C Advertising Campaigns (3)
Communications 495 Mass Media Internship (3)
Plus six units from: Communications 317, 358, 361, 380, 410, 415T, 446, 450, 452, 453, 454, 455 or 456. At least three of the six units must be 450 or higher.
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California State University - Fullerton.
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