Bachelor Degree in Communications (BS) Advertising at Brigham Young University |
Brigham Young University
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Brigham Young University is a Private not-for-profit, 4-year or above Research Universities (high research activity) with 34,174 students in Provo, UT.
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This school offers the following degree levels:
Bachelor degree, Certificates/Postbaccalaureate Certificate, Masters degree, Doctor's degree, First-Professional degree |
| Also, students of this school are eligible for federal aid such as Pell Grants and Direct Loans from the US Department of Education. |
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Brigham Young University. |
Brigham Young University
Bachelor degree
Communications (BS)
Advertising
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Communications majors who choose the advertising communications emphasis will participate in a program that will give a strong grounding in the liberal arts and sciences, provide a firm grasp of communications theory and principles, and teach practical workplace skills.
In advertising communications courses students will learn how to use research in studying diverse audiences, to analyze communications problems, and to evaluate communications programs. They will write problem-solving strategies and create advertising and promotion messages to specific target audiences. Creative track students will learn how to concept consumer advertising ads in print and broadcast and will develop a quality portfolio required for entry-level careers in the creative field. Management students will learn how to evaluate and select the most effective media for reaching those target audiences and will gain an understanding of how broadcast, print, and other media are used in the advertising process.
Studies will culminate in the student's participation, as a team member, in creating and presenting a comprehensive and competitive integrated communications campaign that includes research, advertising, and sales promotion.
Career Opportunities
This field provides career opportunities in advertising, media management, and advertising media sales as well as in its creative, research, media planning, and management functions.
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Brigham Young University.
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