Bachelor degree in Fashion Merchandising, Design and Textiles Fashion Merchandising at Cheyney University of Pennsylvania

 

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Bachelor Degree in Fashion Merchandising, Design and Textiles Fashion Merchandising at Cheyney University of Pennsylvania

Cheyney University of Pennsylvania
Bachelor degree
Fashion Merchandising, Design and Textiles
Fashion Merchandising

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-Degree Requirements-
The Fashion Merchandising, Design and Textiles program provides students with the competencies necessary for success in careers within the textile and apparel industries. Students may select Fashion Merchandising as an area of specialization within the program.

Fashion Merchandising focuses on the business aspects of buying and selling consumer products, visual communication, market trends and services to customers in expanding domestic and global markets. The fashion merchandising program prepares students for careers in production, distribution, and promotion of apparel products within the textile and apparel industry. Emphasis is placed on the business aspects of buying, visual communication, market strategies, techniques in marketing strategies, salesmanship, psychology of clothing, retail management and salesmanship, and customer service in both domestic and global markets.

Concentration Requirements
CHC-243 - Flat Pattern Design
CHC-213 - Advanced Apparel Construction
BCA-111 - Principles of Accounting
BMT-455 - Advertising
BSA-320 - Entrepreneurship
BCA-212 - Principles of Marketing
BCA-342 - Principles of Retailing
BCA-214 - Business Communications
Free Electives





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