Bachelor degree in Fashion Merchandising at Bay State College

 

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Bachelor Degree in Fashion Merchandising at Bay State College

Bay State College
Bachelor degree
Fashion Merchandising

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The mission of the Baccalaureate program in Fashion Merchandising is to prepare students for professional careers or graduate education in fashion business disciplines by providing teaching excellence in a curriculum that advances creativity, global awareness, and current business practices.

Learning Objectives
The student will:

* Develop the ability to design and apply market research plans and strategies based upon the study of consumer behavior and psychological theories.

* Study and apply retail management theories and techniques through class discussion and complex case analysis.

* Explore and evaluate the increasing importance of globalization and its impact on fashion marketing and manufacturing.

* Demonstrate competency in solving complex real-world business problems in fashion merchandising.

* Explore and incorporate cultural awareness through the creative use and analysis of research, inspirational museum materials, and library resources on historical periods in the context of fashion trends, forecasting, and planning.

* Demonstrate higher-level critical thinking by completing comprehensive case analyses that are multi-faceted and require solutions derived from the application of cross-disciplinary business and general studies skills.

* Further develop students’ historical knowledge and contemporary awareness, through exploration of the culture of design and art, of the inner-relationships of emotion, intellect, attitudes, and their collective experiences, as part of the creative process.



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