Bachelor degree in Management Marketing at Bridgewater State College

 

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Bachelor Degree in Management Marketing at Bridgewater State College

Bridgewater State College
Bachelor degree
Management
Marketing

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-Degree Requirements-
School Location
The management concentrations educate students for successful careers in business and management. The program provides general education, other liberal arts courses and specific management education for students with career interests in general business, transportation, energy and environmental resources, marketing, global management, information systems, human resources and operations management.

With a curriculum embedded in a strong liberal arts framework, students learn how business decisions relate to society – culturally, economically, ethically and socially – while developing the skills and knowledge that will enable them to assume management responsibilities.

Students who enroll in the management program can gain experience through internships and courses that provide practical, on-the-job professional opportunities. These valuable learning experiences, coupled with the college’s development as a regional resource for business and industry, offer students significant contact with business and management leaders.

Marketing Concentration

Management Core Courses
Concentration requirements taken in addition to the management core courses
MATH 318 - Quantitative Methods for Management
MGMT 420 - Marketing Research
MGMT 424 - Advertising
MGMT 430 - Sales Management
MGMT 494 - Marketing Management and Strategy
And any one of the following three marketing elective courses
MGMT 410 - International Marketing and Physical Distribution
MGMT 415 - Retail Management
MGMT 440 - Business to Business Marketing

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