Bachelor Degree in Marketing at College of William and Mary |
College of William and Mary
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College of William and Mary is a Public, 4-year or above Research Universities (high research activity) with 7,795 students in Williamsburg, VA.
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This school offers the following degree levels:
Bachelor degree, Masters degree, Certificates/Post-Master's Certificate, Doctor's degree, First-Professional degree |
| Also, students of this school are eligible for federal aid such as Pell Grants and Direct Loans from the US Department of Education. |
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College of William and Mary. |
College of William and Mary
Bachelor degree
Marketing
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Students majoring in marketing complete 12 additional marketing credits. These credits focus their understanding of marketing beyond basic principles to look more critically at advertising strategies, decision theory, marketing in a digital world, and consumer behavior.
Required Courses (3 credits each)
BUAD 446 - Consumer Behavior
BUAD 448 - Marketing Strategy
BUAD 452 - Marketing Research
Electives (choose one, 3 credits each)
BUAD 442 - Psychology of Decision Theory
BUAD 450 - Global Marketing
BUAD 454 - Retailing/E-Tailing
BUAD 456 - Advertising & Marketing Communications
View more details on
College of William and Mary.
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