Bachelor Degree in Marketing at Fairfield University |
Fairfield University
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Fairfield University is a Private not-for-profit, 4-year or above Master's Colleges and Universities (larger programs) with 5,024 students in Fairfield, CT.
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This school offers the following degree levels:
Associate degree, Bachelor degree, Masters degree, Certificates/Post-Master's Certificate |
| Also, students of this school are eligible for federal aid such as Pell Grants and Direct Loans from the US Department of Education. |
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Fairfield University. |
Fairfield University
Bachelor degree
Marketing
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Fairfield University offers you a special opportunity to study marketing in the contexts of a broad liberal education, a dynamic and flexible Charles F. Dolan School of Business curriculum, and a region that is home to many corporate headquarters. All of these are significant in the study of this humanistic business major where you will learn about:
The motivations and behaviors of consumers domestic and global
The impact of advertising and other promotional tools
The role of the Internet in marketing goods and services
Brand management techniques
Marketing research techniques
Sales management
The marketing program, one of the most popular at Fairfield University, has been designed to give the marketing major the opportunity to concentrate in one of several tracks of study: Relationship Marketing or Integrated Marketing Communications. As a marketing major, you'll complete the general education core, required of all Fairfield students, as well as the business core, which introduces you to accounting, business statistics, information systems, the legal environment of business, competitive strategy, and the global business environment. In addition, you'll examine the exchange processes by which consumers and organizations satisfy their needs and wants.
View more details on
Fairfield University.
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