Bachelor degrees in Advertising: A program that focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals to function as advertising assistants, technicians, and managers. Includes instruction in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills.
This concentration combines training in art with that of journalism and mass communication. It is designed for the student who desires to enter newspaper, magazine or other advertising design fields. Students wishing to pursue this program of study should consult with advisors in both art and journalism and mass communication departments. This degree plan is not recommended for those who wish to become professionals in the graphic design field....
* Students must complete a minimum of 120 credit hours which includes:
1. Complete the general studies requirements for the Bachelor of Arts degree.
2. Complete the following courses:
o AR 206: Design/2D (3 credit hours)
o AR 207: Design/3D (3 credit hours)
o AR 208: Drawing (3 credit hours)
o AR 302: Graphic Communications (3 credit hours)
o AR 307: Graphic Design (3 credit hours)
o Bus...
Communication majors take 21 hours of core communication courses, with additional hours in one of three communication concentrations. The communication core includes COM 101, 111, 211, 301, 315, 332 and 403.
The advertising program is designed to prepare students for careers in advertising agencies, the media, marketing or in-house advertising departments of organizations, or non-profit or political communications.
Students learn skills used in both creative and business aspects of the advertising profession. They take courses in copywriting for print and broadcast, print ad computer layout and design, broadcast production, media planning and sales,...
Advertising Design at Art Center urges students to become society's pop-culture sociologists -- creative professionals who believe that the key to effective advertising is their insight into human nature and keen awareness of today's culture. Our advertising graduates produce work that disrupts convention, and acts as a catalyst in the world of mass communication. At Art Center, advertising students work in trans disciplinary collaboration with photographers,...
The advertising/public relations is a reality-based curricula that allows students to combine theoretical knowledge with practical experience. Faculty bring real clients into the classroom where students have opportunities to:
* create advertising plans and proposals
* write news releases and promotional pieces
* learn techniques for creative ad strategies
* publish in various campus publications
* network with professionals in...
Our overall mission is to prepare students both theoretically and practically, and that‘s what the advertising program is all about. As a student, you‘ll emerge ready to enter the competitive business world with all of the skills, knowledge, and confidence that you need to land a job, make immediate contributions, and grow within the profession.
You'll find rich opportunities for hands-on experience throughout the comprehensive program. You‘ll take...
It is the objective of the School of Advertising to offer students the opportunity to acquire the skills and knowledge necessary to create advertising that is both exciting and effective. They will graduate with a competitive portfolio capable of winning that first job and with the abilities needed to succeed at that job. Most of all, they will be focused and creative communicators capable of expressing...
It is the objective of the School of Advertising to offer students the opportunity to acquire the skills and knowledge necessary to create advertising that is both exciting and effective. They will graduate with a competitive portfolio capable of winning that first job and with the abilities needed to succeed at that job. Most of all, they will be focused and creative communicators capable of expressing...
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