Bachelor degrees in Advertising: A program that focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals to function as advertising assistants, technicians, and managers. Includes instruction in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills.
Boston College
Bachelor degree
Communication
Advertising | Boston College |
The Department of Communication offers three electives focused on Advertising: CO235 Advertising, CO310 Advertising Campaign Planning, and CO401 Visual Design.
CO235 Advertising
This course is designed as an overview of the advertising industry which covers topics from marketing strategies to the group development of an advertising campaign. You will learn about the different economic and social roles played by advertising and explore the... |
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