Bachelor degrees in Advertising: A program that focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals to function as advertising assistants, technicians, and managers. Includes instruction in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills.
East Tennessee State University
Bachelor degree
Mass Communication
Advertising | East Tennessee State University |
Advertising is a very specific kind of communication. It is an economic driver uniting products with customers. Students majoring in advertising are entering a very fluid profession that combines business skills with creative application. You will be provided with challenges in the classroom that will combine theory with practical hands-on applications. Outside the classroom, you will be encouraged to build a bridge to your advertising career... |
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