The objective of the advertising concentration is to prepare students for entry-level positions in one or more of the four basic advertising activities: creative (copy, layout design), media planning and buying, research, and management. Students are provided with knowledge and skills needed for work with an advertiser, advertising agency, the print and broadcast media, or support service industry.
Communications 350 Principles of Advertising (3)
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The Business Administration major provides flexibility for a student who wants to take business courses that may not fit into traditional course sequences. After the business core, a student is required to complete 18 hours (12 of which must be 300 level or higher) of other business and economics courses in any combination. This option allows 24 ’free“ electives which may be used for a minor or for other non‐business courses. Please note that...
The advertising major is offered by the Department of Journalism and the Department of Marketing and Hospitality Services Administration. The minor brings together courses designed to provide skills for students interested in careers that involve advertising. Consider these key features distinguishing this program at CMU:
* Courses designed to prepare students for a variety of careers in advertising or positions closely related
* Professional...
The apparel merchandising and design program at CMU prepares students for careers in the apparel and textile industries. Consider these key features distinguishing this program at CMU:
* Course work and hands-on experiences offered in state-of the-art facilities, including computer-aided design laboratories, textile testing laboratory, and apparel production laboratory
* The only university in Michigan to have a body scanner to custom design...
The journalism program at CMU balances classroom theory with service learning and other structured hands-on experiences to prepare students for careers in journalism and mass communications. Consider these key features distinguishing this program at CMU:
* The only journalism program of its kind in Michigan with concentrations in advertising, news editorial, photojournalism, and public relations
* Faculty members recognized for their professional...
The job market is wide open for professionals who have a broad background and the ability to solve problems using a variety of technology tools. Champlain's Computer Networking and Information Security program will provide you with the technical knowledge and professional skills that match the needs of employers.
At Champlain, you'll learn to design and create efficient information technology networks, configure and maintain servers, and provide...
The Department of MMAJCS offers a broad-based bachelor of science degree that provides students with a solid foundation and allows for the selection of concentration: advertising. The 27-credit core requires foundational courses along with upper division courses in research, law and analysis.
The concentrations offers students the chance to gain skills and knowledge specific to their career choice, working closely with faculty whose expertise and...
Our faculty of advertising professionals prepares you to become a successful art director (and maybe even a copywriter) in an advertising agency. Projects are the same kind you'll experience in the real world. You'll research, analyze and identify marketing opportunities and strategies. Then you'll use your own unique creativity to produce persuasive advertising.
Advertising agencies want today's art directors to create cutting-edge messages across...
The Advertising Concentration will help you develop a solid understanding of the principles of advertising psychology and the development of effective advertising strategies, concepts, and techniques, whether targeted to the overall mass consumer market or to selected market segments. You‘ll also acquire hands-on experience in applying those principles to your individual interests and career goals. You will also be exposed to ongoing and emerging...
The Bachelor of Fine Arts requires completion of 132 semester units. Students who already have a bachelor's degree can enroll in our streamlined Second Degree Program that is 66 units without requiring any Liberal Arts or Art electives. Students may focus on the following areas in pursuing this degree: Art Direction, Copywriting, or Account Planning....
Earn your degree online from an accredited university.
You‘ll get a sense of the Capella University difference from the moment you talk to one of our enrollment counselors. "They made me feel like a person, not just a number," says Miriam Napolitano-Magaw, who earned a master‘s...
See why over 37,000 students have chosen to study with
Liberty University Online.
Liberty is Established.
As part of the world’s largest evangelical university, Liberty University
Online is campus-based and has offered first-rate distance education since
1985. LU Online...
With convenient class locations as well as online learning, University of Phoenix makes quality higher education highly accessible. Whether you're seeking an associate's, bachelor's, master's or doctoral degree, we can help you reach your...
Ashford Mission: To provide accessible, affordable, innovative, high-quality learning opportunities and degree programs that meet the diverse needs of individuals pursuing integrity in their lives, professions and communities.
Keiser University eCampus is the online division of Keiser University, Fort Lauderdale, FL.
"Many are skeptical of online colleges and the quality of education they can provide. My experience at Keiser University Ecampus Online has proven to me that a quality education can be...
