Bachelor degrees in Arts Management: A program that prepares individuals to organize and manage art organizations, operations, and facilities. Includes instruction in business and financial management; marketing and fundraising; personnel management and labor relations; event promotion and management; public relations and arts advocacy; arts law; and applications to specific arts activities such as galleries, museums, studios, foundations, and community organizations.
The concentration integrates the creative interest of students with the skill sets needed to start out and grow their own business.
The Arts, Entertainment and Media Management (AEMM) curriculum is divided into three levels. Students may take Level I, Level II and Level III courses concurrently, provided prerequisite requirements are met.
Media Management leads to professions across all media platforms: broadcast, electronic (new media), film, and print. The curriculum, therefore, is categorized by the various occupations and disciplines of media. This is guided by the underlying principle that certain fundamental skill sets and capabilities within these various disciplines apply to the media platforms of broadcasting, electronic, film, and print.
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