Bachelor degrees in Consumer Merchandising + Retailing Management: A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research; consumer behavior; product sourcing and distribution; profitability; customer feedback and evaluation methods; promotion and retailing campaign development; and applications to specific domestic and international consumer markets.
The mission of the Family & Consumer Sciences academic program is to engage students in learning the theories & practicing the professional skills needed to empower individuals & families throughout the lifespan to manage the challenges of living & working in a complex world.
A student must complete the General Studies requirements, the following core requirements, & Design & Merchandising Option listed below. Consultation with an advisor is recommended...
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