Bachelor in Fashion Merchandising at Ashland University

 

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Bachelor in Fashion Merchandising at Ashland University


Bachelor degrees in Fashion Merchandising:  A program that prepares individuals to promote product lines/brands, and organize promotional campaigns, at the wholesale level to attract retailer interest, wholesale purchasing, and supply contracts. Includes instruction in wholesaling, wholesale advertising, selling, and customer relations.


Ashland University
Bachelor degree
Family and Consumer Sciences (BS)
Fashion Merchandising		Ashland University

This major combines coursework on product knowledge (fashion analysis, textiles, fashion evolution) with courses in business (marketing, retail merchandising, advertising).

Students are prepared for careers in buying, selling, visual merchandising, or retail management. Students complete internships in the fashion industry. A cooperative program between Ashland University and the Fashion Institute of Technology in NYC gives the interested student...

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