Bachelor degrees in Fashion Merchandising: A program that prepares individuals to promote product lines/brands, and organize promotional campaigns, at the wholesale level to attract retailer interest, wholesale purchasing, and supply contracts. Includes instruction in wholesaling, wholesale advertising, selling, and customer relations.
A Fashion Marketing and Management degree integrates the creative and business aspects of the Fashion industry that employers demand. Bachelor's degree students study trends, analyze the market base, evaluate production needs and learn how each of these factors affects the retail and wholesale sides of the fashion industry. The curriculum focuses on:
The Fashion Marketing program is designed for the student interested in the dynamics of fashion, both as a business and as an expression of contemporary culture.
The study of fashion begins with the fundamentals of business, marketing and merchandising fashion goods and technical product information. Through the core curriculum the student gains insight into many subjects that help to explain sociological and psychological factors which influence...
Fashion is a fast-paced world, where style rules and strategy counts! Every season, designers show their latest creations, ’looks“ that eventually make it from runways to store racks all over the world. It‘s the job of the merchandise manager to choose the best of these looks and trends, mixing and matching colors, sizes, and silhouettes to give customers what they want at a price they‘re willing to pay. It‘s a challenging and rewarding career that...
The Fashion Merchandising Program equips students and working professionals with the skills necessary to establish and advance a career in the growing field of fashion merchandising. The program combines an introduction to the global fashion industry, as well as the basics of the design and creation of fashion items. In addition, the program provides a solid foundation in critical business skills necessary...
The Fashion curriculum refines and focuses the student's individual vision and aesthetics in fashion, offering courses in design, merchandising, textiles and knitwear. Studio courses hone student's mastery of fashion industry standards in design and construction. The program combines design excellence with computer skills, preparing our graduates to launch themselves into the industry upon graduating....
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