The Marketing program is designed to provide students with opportunities to acquire skills, experiences, and knowledge that facilitate the attainment of marketing career objectives. Developing critical thinking and communication skills are also emphasized in the program. Completion of the Marketing degree program can lead to careers in professional selling, advertising, distribution, marketing research, public relations, and industrial marketing...
The Bachelor of Business Administration is a professionally focused degree that is designed to produce graduates who possess practical knowledge and associated critical thinking skills desired in today‘s competitive business world. Students will be grounded in the study of business through a core curriculum of management, information systems, marketing, law, finance, accounting, economics, and business strategy. They are also given the opportunity...
The Bachelor of Arts in Marketing attracts military recruiters and students from other walks of life who are drawn to a fast-paced environment and interested in careers in sales and/or promotions. Students gain self-motivation and self-confidence, the ability to work well with others, a creative approach to problem solving, a willingness to take appropriate risks, and the ability to spot trends. Graduates of this program typically go on to employment...
Semester Hours
Accounting 2301, 2302, and 3301 9
Business Administration 1301, 2345, and 4303 9
Business electives: any combination of three advanced courses from:
accounting, business administration (either BA, BUSI or IBUS), computer science, economics, finance, international business, management, management science, management information systems, marketing 9
Business Computer Information Systems 1305 3
Finance 3361 3
Management...
The marketing function in organizations is focused on creating value for customers. Marketing programs that develop high levels of customer satisfaction and retention contribute substantially to company profits, as well as connect the firm to its suppliers, distributors, and community. Marketing is an essential business function in for-profit, not-for-profit, and public sector settings.
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Students gain hands-on experience by identifying problems,...
The four-year Bachelor of Science in Business Administration degree program replaces the BS in BA degree completion program. The program is designed for students who have a clear, focused vision of their career objectives. It is open both to students who have already earned college credit at a community college, junior college, or other university, and working professionals with no college experience. In the program, you will follow a practical path...
In addition to the General Education Requirements and the College of Business Core Courses, all Marketing majors will need to complete the following:
Mktg 3023 Applied Research
Mktg 3163 Supply Chain Management
Mktg 4043 Consumer Behavior
Mktg 4083 Marketing Research
Mktg 4113 International Marketing Mktg 4223 Marketing Management
Emphasis Area 6 Hours Electives
Total Hours: 24 Semester Hours
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