Bachelor degrees in Marketing + Marketing Management, General: A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
University of Phoenix - Oregon Campus
Bachelor of Science
Business
Marketing | University of Phoenix - Oregon Campus |
Marketing managers need creative, analytical and leadership abilities to manage the marketing function of the business enterprise. The Bachelor of Science in Business/Marketing program addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands to markets in different countries... |
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