Bachelor degrees in Mass Communication + Media Studies: A program that focuses on the analysis and criticism of media institutions and media texts, how people experience and understand media content, and the roles of media in producing and transforming culture. Includes instruction in communications regulation, law, and policy; media history; media aesthetics, interpretation, and criticism; the social and cultural effects of mass media; cultural studies; the economics of media industries; visual and media literacy; and the psychology and behavioral aspects of media messages, interpretation, and utilization.
While the Media Production Area of Concentration is designed to help students develop the skills needed to compete for entry-level media positions, the broader aim of this concentration is to develop in students an appreciation for and understanding of the practical exigencies of mediated communication.
In our program, students are introduced to electronic field production, studio television production, and digital audio production. The skills and...
The Media Studies Area of Concentration is designed to help students become more sensitive to the relationship between media and culture. Building on the Department Core, the concentration provides specialized training in introductory to advanced media literacy techniques and in the salient concepts of mass communication theory.
Courses in media analysis allow students to examine media texts, from print advertisements to feature films, from television...
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