Bachelor degrees in Mass Communication + Media Studies: A program that focuses on the analysis and criticism of media institutions and media texts, how people experience and understand media content, and the roles of media in producing and transforming culture. Includes instruction in communications regulation, law, and policy; media history; media aesthetics, interpretation, and criticism; the social and cultural effects of mass media; cultural studies; the economics of media industries; visual and media literacy; and the psychology and behavioral aspects of media messages, interpretation, and utilization.
* KCB 101 Media in the New Economy
* KCB 103 Strategic Speech Communication
* KCB 203 Consumer Cultures
* AMB 222 Media Planning
* KCB 302 Political Communication
In Mass Communications, students prepare to work as professionals in public relations, advertising, journalism or telecommunications. The degree program balances a broad knowledge of the liberal arts and natural sciences with the professional and theoretical preparation needed by today's media professionals.
Bloomsburg offers:
Relevant course work in the competency areas of writing, professional skills and theoretical foundations.
This major examines the functions, processes, and effects of the mass media and leads to a Bachelor of Arts degree. Through a broad spectrum of courses in theory and practice, students become more educated consumers and producers of media in various contexts. In addition to developing writing, message design, analysis (critical, social, ethical), and research skills, students gain a deeper appreciation of the cultural role and social responsibility...
The Duquesne University Media Management and Production major prepares students to be creative and conscientious media practitioners and managers. Courses are taught by faculty who combine an academic expertise in the field with a background of professional media experience. Faculty teach critical and theoretic analysis of the media along with the production skills students need to work in the industry.
Students in this major gain a thorough understanding...
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