Bachelor degrees in Music Management and Merchandising: A program that prepares individuals to organize and manage music organizations, operations, facilities, and personnel. Includes instruction in business and financial management; marketing and fundraising; personnel management and labor relations; event promotion and management; music products merchandising; artist agency and promotion; music law; and applications to specific activities such as managing theaters, recording studios and companies, bands and other ensembles, individual artists, and music organizations.
The Bachelor of Science in Business and Music degree (BAM) is designed for students with a passion for music and a complementary interest in business. Students will complete the AACSB accredited core business program and a substantial portion of the core music program music curriculum under the guidance of the NASM accredited music program. Students will leverage their academic experience in a series of internships over their final two years. Upon...
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