Bachelor degrees in Public Relations + Image Management: A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.
Boston College
Bachelor degree
Communication
Public Relations | Boston College |
Public relations coursework and internships place an emphasis on understanding
the business environment and on handling the technical, counseling, and planning
aspects of public relations work. Technical aspects include basic writing, speaking
and critical thinking skills; counseling aspects include developing strategies
in assisting clients in problem or crisis planning; planning aspects include leadership
skills necessary in establishing... |
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